In recent years, headless ecommerce has gained significant attention and popularity in the digital retail space - and for good reason. This decoupled approach separates the front-end presentation layer from the back-end commerce functionality, offering flexibility, scalability, and personalised customer experiences. The benefits? Enhanced performance, scalability and speed.
For those new to the concept, here’s a quick overview…
Currently, there are two approaches to ecommerce software; monolithic or headless. The monolithic approach is often difficult to scale, which is why a lot of retailers and software providers believe that ‘headless’ is the future. Currently, the market believes that there is no ‘best of both worlds’ option - in this blog we aim to explain how Hullabalook offers this.
It’s true to say that a headless approach comes with a lot of benefits - specifically if you’re a large retailer with big budgets. Everyone wants scalability, performance and great UX. Going headless gets you the first two; its serverless nature means that it can handle a lot of users without impacting speed and can be highly customisable.
However, it requires very expensive engineering work and is often feature-light, because every feature is harder to maintain. This means your website is fast, but probably quite basic.
In comparison, a monolithic approach tends to be a lot slower (if you have lots of users) and offers less flexibility, but is more productised and much cheaper to run.
So you see, we have a trade off between scalability, performance and features.
This is where Hullabalook comes into play. We live in a world where this trade off doesn’t exist, your website can be feature-heavy, and come with all the benefits of headless if you take the Hullabalook approach.
With Hullabalook, there’s no need to build each component from scratch. Our library of components make it possible to create a feature rich UX in super-fast time.
How is our platform so fast? Well, all front-end features are served by the Google Cloud CDN for (practically) unlimited capacity - there are no limits on geography or peak traffic.
Most of our retail customers want to offer shoppers a personalised CX. Hullabalook enables them to do this; our SDK enables endless customisation, so they can personalise any page on their site. Plus, any personalised product ranking is performed within the browser for minimum latency.
Hullabalook is a productised, headless user experience platform. We want to support every retailer, at any stage. Which is why our platform is architected in a headless way, but can be deployed on a platform that is headless or not.
What does this mean for you?
If you’re interested in a headless approach but don’t have the budgets or technical expertise to re-platform; use Hullabalook.
If you’re already headless but your website is a little basic, use Hullabalook to enrich your site's features and improve your UX.
Sounds good, right? Get in touch with our team to learn more about our platform