Since deploying Hullabalook’s Room Creator technology, Trail Appliances have increased AOV by 15% and generated warm leads for sales staff

Trail Appliances invested in Room Creator because they wanted to increase on-site AOV and differentiate themselves from competitors by offering a unique, inspirational & easy to use CX. They also wanted to increase warm leads by linking this technology with their on-site chat service. 

Since deploying the Room Creator, AOV is up by 15% and warm leads are being generated on a monthly basis.

How did Room Creator help solve Trail’s challenges?

It provides an interactive, engaging CX which helps visualise products together

Trail wanted to differentiate themselves from the market, by providing shoppers with a memorable user experience. Room Creator is an interactive experience which allows shoppers to create kitchen and laundry spaces which fit their personal aesthetic. 

It increases product exposure and AOV

Room Creator surfaces Trail’s product catalogue onto a single page. Shoppers are exposed to far more products, because they can browse through multiple categories without ever needing to leave the experience. This has led to an increase in AOV. 

It helps generate warm leads 

A lot of Trail’s revenue is generated in-store, but Room Creator is also used as an online lead-generating tool. Shoppers can jump on the live chat and speak with Trail’s Online Product Experts while they are building their rooms. This gives them an opportunity to ask any questions, so that shoppers feel more confident in their purchases.