"Without Hullabalook, The Roost wouldn’t be what it is today." Using Room Creator as a product visualisation and marketing tool.

Room Creator, live on The Roost


product visualisation and discovery 

The Problem

"My business is geared towards inspiring people to find and buy unique home furnishings and furniture that are suitable for their project and always on trend. I want to ensure that every customer can find products that truly represent their own personal style."

It wasn’t possible to achieve these objectives with traditional product or category pages, because they make it very hard for shoppers to visualise multiple products together and play around with designs. The Roost needed to invest in technology which allowed this, and Hullabalook was the perfect match.

The Solution; Hullabalook's Room Creator

Hullabalook’s Room Creator technology helps customers take control of their interior designs for free, provides inspiration and enables them to find products they love. Customers can browse The Roost product catalogue on a single page and add different items to their room scene, playing around with product combinations. 

Room Creator has also allowed The Roost to create marketing content to share on our socials, which helps customers visualise different trends and colour schemes without the need for them to invest in new lifestyle photography every time we want to curate a new interior ‘look’. 

Room Creator is an essential tool for the business and The Roost shoppers. It helps shoppers visualise products, understand scale, design interiors that they love and feel confident to make cross-category purchases. From a business perspective, it increases product discovery across our catalogue and helps drive more cross-category purchases. 

Hullabalook are an absolute delight to work with - I highly recommend them to anyone wanting to add cutting-edge technology to their site. It’s not often you find a company who are the best at what they do, but also a joy to work with. Without Hullabalook, The Roost wouldn’t be what it is today. To differentiate ourselves from any competition, we had to launch our site with a visualisation tool which featured items from the best British brands - they enabled us to do just that!

Will Plowden, Founder of The Roost