Hullabalook’s AI Category Page technology drove double-digit uplifts in online CVR and likelihood to purchase in-store for Sofology

AI Category Pages on Sofology's website

Double-digit increase

in CVR online & in-store 

Mobile view of AI Category Pages on Sofology's website

What challenge did Sofology face?

Sofology needed to make their products more discoverable and chose to use Hullabalook’s AI Category Page technology to do just that. The goal was to increase online conversion rates, but also to drive the right people to their physical stores.

Sofology wanted to improve product discoverability across their range of sofas. They wanted something which would make the shopping experience seamless for both online customers (to increase conversion rates), and also to encourage shoppers to visit their physical stores too.

Sofology chose to use Hullabalook’s AI Category Page technology – the SofaSizer tool specifically – to do just that. 

How does Hullabalook’s technology meet these challenges?

Sofology's SofaSizer – powered by Hullabalook's AI Category page technology – has driven new types of customer journeys across Sofology’s site and significantly increased the discoverability of their vast product range.

It has complemented and enhanced Sofology’s omni-channel shopping experience, allowing customers additional flexibility whether they shop in-store or online.

Sofasizer helps our customers quickly, with little impact to our IT team. We’ve had great feedback and increased conversions both online and in-store. Hullabalook have worked with us to continually improve the experience and explore other ways we can improve our customers' experience in searching for their perfect sofa.

James Robinson, Head of Conversion Rate Optimisation at Sofology