Oak Furnitureland saw a 91% uplift in average revenue per user when they launched Hullabalook’s technology

What challenge did Oak Furnitureland face?

Oak Furnitureland is dedicated to providing their customers with the best possible omni-channel experience. So much so, they recently hired an agency to conduct some brand analysis and produce recommendation points based on their research. The results showed that a 'best in class sofa experience' was needed to promote their range of sofas. They had seen Hullabalook’s Sizer technology before and were impressed with its capabilities. It was the ideal solution to enable them to supercharge their customers' sofa buying experience online and in-store. 

Oak Furnitureland needed to increase the discoverability of their sofa catalogue – a product they're not primarily known for – and help their customers find the perfect product without having to scroll through endless pages. They also wanted to provide their customers with a visual, enjoyable shopping experience.

How does Hullabalook’s technology meet these challenges?

Instead of displaying 200 SKU products on a page at once, Hullabalook’s technology has the capability of displaying up to 200,000. Using the Sizer tool, Oak Furnitureland's customers can select the exact size or colour they’re looking for in a sofa and Hullabalook’s technology will automatically reorder the PLP to feature the most relevant items at the top of the page. Not only are customers exposed to more products, they’re also directed to the most suitable product for them within a few seconds.