Furniturebox rolled out Hullabalook’s Room Creator technology which doubled session duration and RpU within 8 weeks

Room Creator on Furniturebox's website


CVR uplift


RpU uplift


AOV uplift


uplift in sessions


uplift in session duration 

Measured between 1st May 2021 – 31 July 2021. Comparison set: users who have visited at least two Furniturebox pages compared with those who used the Room Creator tool.

Measured between 1st May 2021 – 31 July 2021. Comparison set: users who have visited at least two Furniturebox pages compared with those who used the Room Creator tool.

Mobile view of the Room Creator tool on Furniturebox's website

What challenge did Furniturebox face?

Furniturebox – who were recently listed as the fastest-growing online brand in the South West – are an omni-channel retailer specialising in affordable, modern furniture. Customer satisfaction is hugely important to the team, so they began working with us to deliver an online customer experience that their shoppers would love. The goal was clear; they wanted us to build them an experience that would inspire shoppers to return to site, keep them on site for longer and encourage them to spend more.

Furniturebox are well known for their great customer service. They want every customer to have a positive, memorable experience when shopping with them. Our Room Creator tool takes this to new heights by offering a really inspiring, playful way to explore and purchase multiple products at the same time. 

Dining sets make up a large proportion of Furniturebox’s product catalogue, which are often sold at a bundled price. Their customers love these sets, so it was really important that customers were able to visualise all products in each bundle as well as the expanding living room & accessories range within our experience.

Furniturebox needed a solution that would perform well, engage shoppers and drive revenue. More specifically they wanted to:

  • Increase the number of products added to bag per session.
  • Increase the discoverability of their catalogue and time spent on site.
  • Help shoppers visualise products online and build their own dining sets.

How does Hullabalook’s technology meet these challenges?

Hullabalook’s Room Creator technology ensures that Furniturebox shoppers have a memorable experience. We’ve taken Furniturebox's product catalogue and converted it into 2D 'stickers' that are scaled to size. This means shoppers can see how big a specific item is – such as a dining room table for example – compared to a mirror or a lamp that they love. When shoppers use the Room Creator experience, each time they click on a product, it will appear as a sticker which can be moved around the canvas to aid visualisation. The canvas is completely customisable - shoppers can change the wall colours, room dimensions and floor type. 

We implemented new functionality to enable this shopping journey; if a shopper clicks on a table, they can toggle to the chairs category, choose a product, and our technology will automatically generate a set with the associated price savings.

Our technology renders each product individually on the canvas – so, if a shopper clicks on a table and four chairs, the set is auto-generated (and will be added to their shortlist as the bundled price), but they are able to move each product around the canvas individually, according to their design preferences.  

As we continue to grow rapidly, one thing remains constant: our commitment to providing the best customer experience. Hullabalook’s technology has massively improved our customer journey. More shoppers are coming to our site, browsing and purchasing our products. We’ve been really impressed with the Hullabalook team and will continue working with them to implement new online experiences.

Monty George, Managing Director at Furniturebox